AMPLIFYING THE POWER OF SOCCER FOR GOOD.
Did you know that over 80% of fans & athletes worldwide have witnessed homophobic language in sports in the last year? Together, the American Outlaws are teaming up with Amplifier and Common Goal to create education on how to better support our LGBTQ+ family through an exclusive merch collection. The collective is using the power of art and the power of soccer to transform stadiums during 2022 Pride Month in June.
For the launch of the Play Proud coalition, we have this bucket hat which sure to keep you cool in more ways than one this summer. On top of it looking great, the design is Augment Reality (AR)-activated, which links fans to inspiring, bilingual storytelling about how to better serve the LGBTQ+ community. It not only embraces the power of equality for all, but also sends a powerful message that people can grab right off the design. Download the app to see this artwork come to life!
You can help us spread the word by buying the artwork & merchandise to support training for coaches as well as a large-scale public art campaign during Pride Month this June and beyond!
Artwork by Yash Pradhan.